Features

Long-form stories from Chip Nation’s own Correspondents.

The People's Chip - Smith's Salt and Vinegar

It is hard to believe there is a chip more universally acclaimed and appreciated than Salt and Vinegar. Indeed, there are claims that the Salt and Vinegar flavour pairing owes its heritage to the Renaissance when - as Shakespeare, and other artistic minds emerged - so too did Western Europe's Chip market from its own Dark Age.

Secretary of Crunch · 4 Oct 2026

The potato chip was never meant to exist

The potato chip has a great origin story: an annoyed chef, a fussy customer and a plate of potatoes that accidentally became iconic. The only problem? The story we’ve been telling for more than a century might not actually be true.

CrispHemsworth · 4 Oct 2026

The chip that never needed to change

Smith’s Original isn’t the loudest chip on the shelf, and that might be exactly why it has lasted. From beach days and school lunches to sandwiches, chip butties and bowls on the family table, this is a look at the simple, salty classic we didn’t just eat, but ate life around.

CrispHemsworth · 20 Sept 2026